Tag: opinion

  • How the Oil Industry Can Benefit from IoT Technology

    The following is a guest post written by Kelly Potter of Transcendent In 2010, the Deepwater Horizon oil tragedy struck and took the nation’s attention for months. Two-hundred million gallons of oil spilt, 16,000 miles is the range it spread across the coastline from Florida to Texas, 8,000 animals were killed, and 11 workers were killed due to… Read more »

  • Australian Businesses needs to start adding WeChat to Marketing Mix

    The following is a guest post written by David Thomas. China expert and founder and president of the Australia China SME Association. Australian businesses are still living in the dark ages by failing to include WeChat in their marketing mix.   Considered the ‘super app’, it is the largest social media app in the world and… Read more »

  • Advice on Choosing the Perfect App Name for your Startup

    The following is a guest post written by Anushka Bandara, Co-Founder of Elegant Media, a Melbourne based software company. What’s in a Name? For an App, a Lot Apps are everywhere nowadays. We use them for everything, and they’re a constant in almost everyone’s life with a variety of app names.  When they serve such essential functions,… Read more »

  • The Best 5 ways Companies can Boost Employee Engagement with Video.

    The following is a guest post written by Tim Moylan, CTO and Co-founder of Video tech startup, Shootsta.  The two biggest challenges facing HR this year are employee engagement (41%) and retention (35%). It’s not hard to see why, when some companies value profit over people. Low employee engagement often results from employees not feeling valued,… Read more »

  • We are in the midst of Industry 4.0 and here’s what you need to know

    The fourth industrial revolution is well on its way, and we are in the midst of it. We are aware of the first, second and third industrial revolution and the advancement that it has brought us. The fourth industrial revolution, also known as industry 4.0, is the evolution of what we call ‘smart factory’. If you’ve… Read more »

  • Massive open online courses may be the key to disruption readiness

    The education sector is due for a disruption, a technological disruption. And startups are heading that change. We have talked about edutech in our previous article analysing the change that the digital age is bringing into the education sector. “The years 2004-2011 saw a 70% rise in private investment for EduTech development globally, signalling the beginnings of a… Read more »

  • Snapchat’s mistake spells a valuable lesson for us

    It is time to talk about it, that elephant in the room, the fact that we only use snapchat for geo-tag for 21st birthdays and replying that 20 friend that still uses it. We all know Snapchat is slowing ending up on the second or third page of our apps folder or home screen, and… Read more »

  • Sharesies ain’t shy about sharing their tips on building a successful startup

    If you haven’t heard of Sharesies yet, you’re missing out. Sharesies is changing the conversation around the word ‘investing’, making it go from a daunting and fixed definition of the word to something more relatedly and casual. ‘Investment made easy’ is their motto and their cute and fun design of colourful fruits and candy is… Read more »

  • How Amazon will affect the Australian digital ecosystem

    Since the launch of Amazon in Australia in December last year, there has been much hype about how the launch would impact Australian businesses and consumer behaviour. Just on 61-bit alone, three articles were written about Amazon and its potential impact (you can read more here, here and here). We decided to engage in an expert… Read more »