Tag: Marketing

  • Green Family Invest heavily in Gamified Marketing Technology platform QuizJam

    The family company of well-known West Australian Ian Green, a former owner and Director of Gull Petroleum, has taken just over a 10% stake in QuizJam, a gamified marketing technology and engagement platform. In the latest round of funding and further proof QuizJam is gaining considerable momentum, the Greens invested $590,000 on a pre-money valuation… Read more »

  • Tips for Startups and SMEs on Social Media from the Mountains of New Zealand

    Located in Lake Tekapo, New Zealand, Altitude Media is a team of creatives and marketers obsessed with delivering value and helping people grow their businesses online and on the ground. Wanting to do something different, the team decided to build a marketing agency in the mountains of Aotearoa.  Last week Altitude Media held a seminar in… Read more »

  • Digital advertising dominates budgets as APAC shoppers are more active on smartphones than ever

    Criteo (NASDAQ: CRTO), the commerce marketing leader, has today announced the release of trends report ‘Reach, Clicks and Conversions’. The Criteo-commissioned study conducted by Euromonitor, surveyed Australian CMOs and marketers and analysed local data to reveal the current state of play in Australia’s digital marketing landscape. Findings from the report predicts 87% of total marketing… Read more »

  • Bring video into your content strategy with tips from CEO of Visual Domain

    Any content creator would know that multimedia content is pretty important nowadays. Written words, images, videos, podcasts, there are so many ways we can share the content that we want to create. However, video is something that is multilayer with visuals and words and voices coming together to create an experience for us. And we… Read more »

  • 4 digital marketing tips startups need from Robert Tadros

    Founder of Impress!ve Digital, Robert Tadros is pretty impressive. In 12 months, the digital marketing business has grown more than 500%, from $600K to $3.5 million in annual revenue, which Robert attributes largely to pivoting from being a generalist agency to specialising in SEO, SEM and Facebook. After a successful 8-year career with Sensis, Robert decided… Read more »

  • Twitter may join the cryptocurrency ads banning spree

    Have you seen lesser cryptocurrency related ads on your social media? There’s a reason for this. Cryptocurrency ads are slowly being banned on our ad spaces, this can be a good thing for you crypto non-believers, or you’re an ad block advocate. Facebook started this as a new year resolution and banned the ads on… Read more »

  • Influencers are here to stay, whether you like it or not

    As much you dislike the word influencer, they are here to stay.  So I say, swallow that bitter taste in your mouth and taske a look at the power of influencer marketing. Influencer marketing is not a new thing. It is not a new concept or a new trend; it has been around longer than… Read more »

  • A basic marketing guide to start the year with

    You’ve created a new company, that’s great! But how do you plan to create a customer base? And how will you make an impact in your industry? Gaining traction is difficult, and it is the reason why 90% of startups still fail today. Marketing can also be overwhelming, especially if you are a new startup… Read more »