The Growth of Order-In
Order-In, Australia’s leading online corporate catering provider, today announced that it entered into a definitive agreement under which Rocket Internet has acquired Order-In for an undisclosed figure.
Launched in Sydney in 2000 with just a handful of carefully selected office caterers, Order-In has grown exponentially in the corporate space, offering high-quality food options from the best caterers, cafes and restaurants across Australia’s major capital cities.
Jonathan Rowley, Managing Director of Order-In says, “We are truly excited to announce our new partnership. Australia is a small and consolidated market, making it enticing to global investors, so there was never a doubt that this would happen – the question was more so who it would be and when. We’re delighted that our team’s hard work and dedication has paid off to achieve this great result.”
From a company perspective Jonathan adds that, “Despite the news, it’s business as usual at Order-In. Our service and platform will continue to be managed as it is – delivering the consistently high standard that both customers and suppliers have come to expect. This partnership will allow us to further expand our offerings and develop our leading presence in this space. We look forward to benefiting from Rocket Internet’s extensive expertise in building leading digital companies, in particular in the food-tech sector.”
The food-tech and delivery service industry is one of the fastest growing sectors globally and is a multibillion-dollar business segment in Australia alone. The past two years have seen a significant increase in funds being invested globally from corporations and capital investors into food-tech companies. With so many large-scale global investments being made, the acquisition of Order-In further highlights how Australia is a real contender in this global industry.
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