Digital Marketing

  • Kitt.io
  • Otago
  • Full Time

Website

Property, Simplified

We are a prop-tech software startup specializing in growing property investors property portfolio using property data analysis to mitigate risk and increase ROI.  We’re looking for our first marketing team member to launch our company and product.

This position can be local or remote.

Responsibilities
Develop a marketing & launch plan, including honing our positioning & messaging
Consistently improve our website based on feedback and A/B test results
Communicate our messaging & differentiation via online channels including website, blog, newletters and videos
Devise and launch our social media presence
Develop & implement demand generation, email marketing programs, and marketing automation
Research media outlets, publication opportunities and tech influencers
Hire and lead additional marketing team members
Run campaigns on a regular basis targeting various customer segments
Improve sales funnel metrics on a weekly basis
Required skills
Native English, and very strong writing skills
Substantial experience in marketing technology companies and products, especially for enterprise and/or SaaS customers and end-users
Expertise in data-driven marketing strategies and tools
Proven success with product launches including leading PR efforts and/or managing a PR agency
Experience with modern marketing techniques and tools such as growth marketing, email marketing and social media highly preferred
4+ years of technology marketing experience

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