Opinion

  • How Amazon will affect the Australian digital ecosystem

    Since the launch of Amazon in Australia in December last year, there has been much hype about how the launch would impact Australian businesses and consumer behaviour. Just on 61-bit alone, three articles were written about Amazon and its potential impact (you can read more here, here and here). We decided to engage in an expert… Read more »

  • 4 reasons why working with a distributed team works

    Distributed teams. Yay or nay? Lets first begin saying that some of the highest-performing teams that are out there are distributed teams. A distributed team is one that’s spread across geographical boundaries and time zones. These teams are likely to be based in different cities and don’t often physically work together. Companies like 37signals, WooThemes, and Buffer are multi-million dollar companies… Read more »

  • Why do so many startups fail?

    Your startup will likely fail. Get used to it. But why do startups fail? The startup world is incredibly volatile and one fraught with many ups and downs, risks and huge losses and gains of potential investment and funding. In an article recently published by FastCompany titled; ‘ Why most venture-backed companies fail’, it was… Read more »

  • Are our government initiatives enough to help young Australian startups?

    Australia’s economy has stood strong for the better of three decades- largely unaffected by any major recessions and boasts 13th place in terms of the worlds largest economies, including 9th in the world for highest per-capita income.  The tech and innovation sectors are also growing at a rapid pace. So, if you’re thinking of beginning… Read more »

  • Tips and insights into entering Asia from Airwallex’s Lucy Liu

    Australian fintech startup Airwallex is a name we are familiar with within our startup community, and they are making a name in Asia as well. They just announced their partnership with Standard Chartered Bank right after Money 20/20 Asia in Singapore. This partnership is only months apart from their partnership with Square Peg Capital for… Read more »

  • 4 digital marketing tips startups need from Robert Tadros

    Founder of Impress!ve Digital, Robert Tadros is pretty impressive. In 12 months, the digital marketing business has grown more than 500%, from $600K to $3.5 million in annual revenue, which Robert attributes largely to pivoting from being a generalist agency to specialising in SEO, SEM and Facebook. After a successful 8-year career with Sensis, Robert decided… Read more »

  • Key Tips and Ideas from an Accidental Founder

    An Overview Looking back, I became a founder of a startup tech company by accident. At that time I was on my way to becoming a pharmacist and a toxicologist. In my final years at university, I was set out, ready to go out in the world and find a job with my relevant qualification…. Read more »

  • Influencers are here to stay, whether you like it or not

    As much you dislike the word influencer, they are here to stay.  So I say, swallow that bitter taste in your mouth and taske a look at the power of influencer marketing. Influencer marketing is not a new thing. It is not a new concept or a new trend; it has been around longer than… Read more »