Marketing

Covering the latest Marketing Trends and Startups in Australia. Get tips on PR, Content Marketing, Advertising and Marketing Technologies for Marketers.

  • Green Family Invest heavily in Gamified Marketing Technology platform QuizJam

    The family company of well-known West Australian Ian Green, a former owner and Director of Gull Petroleum, has taken just over a 10% stake in QuizJam, a gamified marketing technology and engagement platform. In the latest round of funding and further proof QuizJam is gaining considerable momentum, the Greens invested $590,000 on a pre-money valuation… Read more »

  • Australian Businesses needs to start adding WeChat to Marketing Mix

    The following is a guest post written by David Thomas. China expert and founder and president of the Australia China SME Association. Australian businesses are still living in the dark ages by failing to include WeChat in their marketing mix.   Considered the ‘super app’, it is the largest social media app in the world and… Read more »

  • Tips for Startups and SMEs on Social Media from the Mountains of New Zealand

    Located in Lake Tekapo, New Zealand, Altitude Media is a team of creatives and marketers obsessed with delivering value and helping people grow their businesses online and on the ground. Wanting to do something different, the team decided to build a marketing agency in the mountains of Aotearoa.  Last week Altitude Media held a seminar in… Read more »

  • How to Change your Marketing Strategies to Resonate on a Global Scale.

    How Marketing Strategies has to Change for Globalisation Over the past decade, the world has changed dramatically and along with its marketing strategies. Globalisation by no means is a new phenomenon and some may argue that the Mongols in Asia were responsible for international trade and influence. Others believe the World Wars drew the globe… Read more »

  • 5 Governments Backing Blockchain Projects around the World

    Ever since the blockchain and cryptocurrency became a giant mainstream topic at the end of last year, there has been a massive upward trend for governments backing blockchain projects. Now the general feeling towards blockchain technology has changed from a question of “if” to “when”. It seems as though 2018 has been the year of… Read more »

  • Australian based venture capital firm Airtree invests 2.5 million in an Internet Startup.

    An Australian venture capital firm Airtree, one of the largest venture capital funds in Australia, has just recently announced their 2.5 million seed round investment in a Singaporean based startup Transcelestial Technologies. Airtree has backed some of the most premium startups in the last decade including market leaders such as Canva, Prospa and 90 Seconds. Founded by… Read more »

  • Digital advertising dominates budgets as APAC shoppers are more active on smartphones than ever

    Criteo (NASDAQ: CRTO), the commerce marketing leader, has today announced the release of trends report ‘Reach, Clicks and Conversions’. The Criteo-commissioned study conducted by Euromonitor, surveyed Australian CMOs and marketers and analysed local data to reveal the current state of play in Australia’s digital marketing landscape. Findings from the report predicts 87% of total marketing… Read more »

  • Bring video into your content strategy with tips from CEO of Visual Domain

    Any content creator would know that multimedia content is pretty important nowadays. Written words, images, videos, podcasts, there are so many ways we can share the content that we want to create. However, video is something that is multilayer with visuals and words and voices coming together to create an experience for us. And we… Read more »