Any content creator would know that multimedia content is pretty important nowadays.
Written words, images, videos, podcasts, there are so many ways we can share the content that we want to create.
However, video is something that is multilayer with visuals and words and voices coming together to create an experience for us. And we love it, I mean think of all the viral campaigned that we’ve seen, they are usually of a video format.
Video can capture not only our attention for more than 5 seconds, but it is also engaging at best. Plus, videos can tell a story which will create an intimate bond with your customers, which might help with customer retention or even appeal to a larger audience.
As startups we want to engage with our customers and also grow our customer base, having engaging video content is definitely one way to do it.
Instead of us telling you the importance of video content and how you can go about doing it, we have CEO and co-founder of Visual Domain, Renece Brewster to give us her insights.
Visual Domain is the industry leader in producing professional, high-impact video content for businesses. Backed by years of experience across all media platforms, our passionate and dedicated team excels in adding an entirely new dimension to your marketing objectives.
With their amazing resume of clients and projects, you can count on Renece for valuable advice.
Why is video content important?
There are many reasons why video content is important. From strong emotional connections and higher engagement to increased customer conversions and higher retention rate. Video has proven time and time again that it is the most effective medium when engaging with customers. Video is nowhere near as expensive to make like it used to be.
Who should they use video to interact with their customer base?
Video is the most engaging and meaningful medium out there and study after study has shown that customers are more likely to make a purchase from you with video. Video is a great way to show people your business, your personality and decide whether they are a fit for you or want your product or service.
How can you implement video content into content strategies?
Video can be used in any part of the customer journey, from the initial promotion on social channels to personalised videos sent via EDM. The possibilities are endless which is why you need to choose the right avenues for you.
What tips would you give to startups who might want to start implementing videos into their content strategy?
Make sure your message is right and that the video aligns with your brand and persona. With video, you can really showcase your business and the values it holds better than images and text can so make it count and add your flair to it. Don’t be scared of video and if you’re not sure how to get started, ask someone for help (Visual Domain 😉 ).
Well there you go, simple tips and tricks on how you can implement video content into your business.
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