Are you a hustling guru influencer? These are the 10 most hated business buzzwords

There’s nothing like waking up in the morning, hustling your way to work to meet your tribe while living your best life as a boss babe guru.

If you find nothing wrong with any of the following words used in this sentenced, then perhaps it might be time to re-evaluate your business rhetoric.

The survey conducted by business consultant Angela Henderson found that popular buzz words have generally lost all sense of meaning. This can be a problem when it comes to engaging customers. A survey of over 800 small to medium business owners was conducted which identified the most despised and cringe-worthy words in Australian small business including words such as “mumpreneur” and “hustle” taking the top of the cake.

Henderson stated that businesses are full of buzzwords and jargon, but there are some words that really annoy people because they get thrown around like confetti and lose their meaning.

According to Henderson’s survey, 28% of SME owners surveyed said “mumpreneur” was the most hated and cringe-worthy word, labelling it as overused and demeaning. One respondent said the word implied when business owners become a mum, all their prior experience went “back on the shelf”.

The respondent said: ‘It’s as if, when you reproduce, your prior qualifications, skills and experience go back on the shelf; you become a ‘mum’, then to do anything entrepreneurial is an unusual variation of your true function of being a mum (and probably quite remarkable in itself because surely you have no brain cells left now). No one mentions ‘dadpreneurs’ do they?’

woman holding fork and knife inside room

Photo by Alex Iby on Unsplash

The second least favourite buzzword was hustle, with 22 % seeing it as negative word conjuring images of people being forced to work hard or selling out.

was interesting to see what words really irritated people.

“There were 30 words that seem to keep showing up in marketing and on social media posts that have the opposite effect to what the writer intends,” she said.

“Instead of enticing and drawing the reader closer, these words are repelling and turning people off.”

If you feel like punishing your eyeballs, here’s the full list of the 10 most-hated words below:

1. Mumpreneur
2. Hustle
3. Authentic
4. Boss Babe
5. Influencer
6. Live your best life                                                                                                                                                                                 7. ‘Preneur’ with any prefix
8. Expert
9. Guru
10. Tribe

If your using or have used any of these words in your business content marketing, maybe it’s time to rethink your strategy.


Are you a hustling guru influencer? These are the 10 most hated business buzzwords
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